Lab

Spotify HEART Metrics

This lab uses the HEART framework to map user experience into signals that can guide better product decisions.

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01

Metrics

User journey

NoteMapped the early journey from discovery to the first meaningful listening habit.
NoteLooked at which moments create value versus which moments only create activity.

HEART framework

NoteDefined health signals across happiness, engagement, adoption, retention, and task success.
NoteUsed the framework to separate leading indicators from lagging ones.

Activation moment

NoteFocused on the moment where Spotify stops being a utility and starts becoming part of routine behavior.

Suggested product insights

NoteThe strongest metrics are tied to habit formation, not only first-session activity.
NoteActivation should be defined around value realization, not account creation.
NoteGood metrics work when they guide product choices, not just reporting.